Dashboard Overview

The dashboard is your command center — the first thing you see when you log into ReviewRover and the best place to get a quick read on how your review automation is performing. This article walks through every element on the dashboard so you know exactly what you're looking at and what to do with the information.

Where to Find It

Click Dashboard in the left sidebar. If you manage multiple locations, make sure you have the correct GBP selected in the dropdown in the top-right corner — each location has its own dashboard with its own metrics.

Review Automation Status

In the top-right corner of the dashboard you'll see one of two buttons:

Green — Review Automation is Enabled Your flow is active. Every new contact added to ReviewRover is being enrolled in your review request sequence automatically.

Red — Review Automation is Disabled Your flow is not running. Contacts are being added to your account but are not receiving any outreach. Click this button and enable your flow to start sending.

Clicking the green enabled button reveals a Go to Flow Builder shortcut — a quick way to jump directly to your outreach sequence from the dashboard.

New Account Setup Checklist

If you've recently created your account and haven't completed setup yet, the dashboard displays a three-step checklist:

  1. Connect Google Business Profile — links your GBP so ReviewRover can generate your review link and import your existing reviews
  2. Add Business Address — required for CAN-SPAM and 10DLC compliance on all outbound messages
  3. Enable Flow — activates your automated review request sequence

Each step shows its completion status. Step 3 unlocks only after Steps 1 and 2 are complete. Once all three are done, the checklist disappears and your full dashboard metrics take over.

Total Reviews

The Total Reviews card shows the total number of Google reviews on your connected GBP profile since you connected it to ReviewRover.

Trend indicator — below the number you'll see a percentage change and a direction indicator (trending up or trending down). This reflects how your review count is changing compared to the period before your GBP connection.

This is the headline metric — it tells you at a glance whether your review count is growing.

Average Rating

The Average Rating card shows your current star rating across all reviews on your connected GBP.

Trend indicator — like Total Reviews, this shows whether your average rating is trending up, down, or staying stable since your GBP was connected.

A rising average rating alongside a growing review count is the ideal combination — it means you're not just getting more reviews, you're getting better ones.

Total Reviews Chart

The chart in the middle of the dashboard plots your daily review count over time, giving you a visual picture of your review velocity — how consistently new reviews are coming in.

Time filters — use the buttons in the top-right corner of the chart to switch between:

  • Last 3 months — the broadest view, good for spotting trends over time
  • Last 30 days — a tighter view showing recent momentum
  • Last 7 days — the most immediate view, useful for seeing the impact of a recent campaign or CSV upload

Spikes in the chart typically correspond to a batch of contacts being enrolled — for example, after a CSV import or a new CRM sync. Flat periods usually mean fewer contacts are entering the system.

Activity Metrics

Below the chart, four cards show your all-time activity since your account was created:

Emails Sent The total number of emails sent from your review request flow and Instant Message. This counts every email step that fired, across all contacts ever enrolled.

Texts Sent The total number of SMS messages sent from your flow and Instant Message. Same logic as Emails Sent — every text that fired across all enrolled contacts.

Links Clicked The total number of times a customer clicked the review link in one of your outreach messages. This is a strong engagement signal — a click means the customer opened the message and was interested enough to tap through.

Feedback Collected The total number of private feedback messages received in your Feedbacks inbox — from customers who went through the feedback step in your flow rather than going directly to Google.

All four metrics are all-time totals — they don't reset and aren't filtered by the chart's time selector.

Reading Your Dashboard Together

The metrics are most useful when you look at them in combination:

High texts and emails sent, low links clicked — your messages are going out but customers aren't engaging. Consider reviewing your flow copy or checking that phone numbers and email addresses in your contact list are accurate.

High links clicked, low total reviews — customers are clicking through but not completing the review. This can happen if the Google review process feels unfamiliar. Make sure your GBP review page is easy to find and loads correctly.

Feedback Collected growing faster than Total Reviews — more customers are hitting the feedback step than going to Google. Review your star threshold setting in Flow Settings — you may want to lower it from 5 stars only to 4 or 5 stars to send more customers to Google.

Total Reviews trending up consistently — your automation is working. Keep contacts flowing in via your CRM integration or regular CSV uploads to maintain momentum.

Switching Between Locations

If you manage multiple GBP locations, each one has its own dashboard with its own independent set of metrics. Use the dropdown in the top-right corner of the screen to switch between locations. Nothing carries over between dashboards — every metric you see is specific to the currently selected location.

Frequently Asked Questions

Why are my metrics showing zero even though I've been sending messages? Make sure you're viewing the correct location in the top-right dropdown. If you manage multiple GBPs, it's easy to be on the wrong location's dashboard. If you're on the correct location and metrics are still zero, contact our support team.

Do the activity metrics reset monthly? No. All four activity metrics — Emails Sent, Texts Sent, Links Clicked, and Feedback Collected — are all-time totals and never reset.

Why does my Total Reviews number not match what I see on Google? ReviewRover tracks reviews from the date your GBP was connected. If you had existing reviews before connecting, those are counted in the total but the trend percentage is calculated from your connection date. There can also be a short delay between a review being posted on Google and it appearing in ReviewRover.

Can I export my dashboard data? Contact our support team if you need to export metrics or reporting data.

What does "Stable" mean under my Total Reviews or Average Rating? Stable means there has been no significant change in that metric since your GBP was connected — your numbers are holding steady rather than trending in either direction.

Need Help?

Next Steps

Now that you understand your dashboard, here's where to go next:

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